1. Who we are
Vavio (“we”, “us”, “our”) is operated by Vavio, a company registered in England and Wales. We provide a software-as-a-service platform that helps you build and run interactive lead magnets (e.g. calculators, quizzes, assessments) and manage leads.
2. What data we collect
We collect and process the following in connection with our service:
- Account data: email address, name (if provided), and password (stored in encrypted form).
- Usage data: how you use the product (e.g. tools created, workflows, sessions) to provide and improve the service.
- Lead data: information that end users submit through your tools (e.g. answers, contact details). You are the data controller for this data; we process it on your instructions as your processor.
- Technical data: IP address, browser type, device information, and similar data necessary for security and operation.
3. Legal basis and purposes
We process personal data:
- To perform our contract with you (providing the service).
- Where necessary for our legitimate interests (e.g. security, analytics, product improvement), where those interests are not overridden by your rights.
- Where you have given consent (e.g. marketing, where applicable).
- Where we have a legal obligation to do so.
4. Data sharing and transfers
We use sub-processors (e.g. hosting, auth, analytics) necessary to run the service. We choose providers that comply with applicable data protection law. We do not sell your personal data. We may disclose data where required by law or to protect our rights.
5. Retention
We retain account and usage data for as long as your account is active and as needed to provide the service and comply with legal obligations. Lead data is retained according to your settings and our agreement. You can request deletion of your account and associated data; we will delete or anonymise it in line with our data retention policy and the law.
6. Your rights
If you are in the UK or EEA, you have rights under applicable data protection law, including: access, rectification, erasure, restriction of processing, data portability, and the right to object. You also have the right to complain to a supervisory authority. To exercise your rights or ask questions about our processing, contact us using the details below.
7. Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.
8. Contact
For privacy-related requests or questions, contact Vavio at hello@vavio.ai. We will respond within a reasonable time.