Solution

Improve Lead Quality

Raise lead quality by qualifying before handoff, so sales and intake teams spend time on opportunities with real buying potential.

The problem

Many businesses generate acceptable lead volume but weak lead quality, resulting in poor sales efficiency and low close rates.

Without pre-qualification, teams cannot prioritize effectively or tailor follow-up based on fit and urgency.

They capture broad intent but not decision signals such as budget, use case complexity, and urgency.
All leads enter the same pipeline stage, even when qualification varies significantly.
Sales context must be collected later, creating friction and slower qualification.

Use qualification quizzes and multi-step assessments to gather key buying signals before lead submission.
Score responses and pass context with each lead so routing is immediate and informed.
Design outputs around next-best actions to move strong opportunities forward quickly.

A treatment fit quiz gathers goals, treatment interest, and timeline, then sends higher-intent consultations to priority booking.

A program readiness tool captures skill level, target role, and commitment window before passing leads to admissions.

Launch an interactive lead magnet designed for this outcome and start capturing richer qualification signals immediately.