Template

Multi-Step Assessment

A deeper qualification flow for complex decisions where better lead context materially improves close-rate potential.

What this template is

A sequenced assessment that captures layered qualification data across multiple steps.

A high-context lead capture approach for higher-ticket or more complex engagements.

When to use it

  • When simple one-screen forms cannot capture decision-critical context.
  • When your team needs richer fit data before allocating sales resources.
  • When downstream process quality depends on structured pre-discovery inputs.

What problem it solves

  • Improves lead qualification depth without manual pre-call intake.
  • Creates better handoff quality between marketing and sales.
  • Supports prioritization and tailored follow-up from first contact.

Example industries

B2B consultingRecruitmentAdvanced renovation projects

Related next steps

Use the multi-step assessment template in your funnel

Start with this template and adapt the copy, inputs, and qualification depth for your market.