Solution

Increase Qualified Leads

Convert more of the right visitors by replacing generic forms with interactive experiences that capture intent, context, and buying readiness.

The problem

High-intent traffic often reaches pricing and service pages but leaves without taking action, or submits low-quality inquiries with no buying context.

Teams then spend time chasing form fills that are not commercially viable, which reduces pipeline quality and slows revenue operations.

Why static forms fail

  • Static forms ask for contact details but capture little qualification context.
  • They force the same journey for all visitors, regardless of intent or urgency.
  • They provide limited value before submission, so many qualified visitors do not convert.

How interactive lead magnets solve it

  • Use a tailored assessment or estimator to exchange useful output for richer lead inputs.
  • Guide visitors through short, relevant questions that mirror real buying criteria.
  • Capture structured data that sales teams can act on immediately after submission.

Industry examples

Home renovation

A remodeling estimator gathers project scope, budget range, and timeline, then surfaces a realistic range and next step consultation CTA.

B2B services

A readiness assessment captures team size, current systems, and urgency, then routes high-fit leads to a priority follow-up path.

Related paths

Deploy this solution on a high-intent page

Launch an interactive lead magnet designed for this outcome and start capturing richer qualification signals immediately.