Industry pain points
- Inbound leads vary widely in fit, budget, and urgency.
- Sales and delivery teams lack context at first touch.
- Pipeline quality is inconsistent despite steady lead volume.
Industry solution
B2B Services: convert more qualified leads
For consulting, accounting, and recruitment firms that need qualified pipeline, not just top-of-funnel contact form submissions.
Typical funnel weakness
- Static forms fail to capture decision criteria needed for qualification.
- No segmentation by use case complexity or readiness.
- Slow routing because every inquiry requires manual triage.
Example lead magnet concept
Readiness and Fit Assessment
A multi-step assessment that captures business stage, current bottlenecks, and urgency, then provides a tailored readiness score and service recommendation.
Key inputs to capture
- Company size
- Current process maturity
- Priority problem
- Implementation timeline
Visitor outcome
Visitors get practical next steps while the sales team receives structured qualification context for faster follow-up.
Business outcome
- More high-fit discovery calls
- Shorter qualification cycles
- Better alignment between marketing and sales on lead quality
Related pages
Launch a b2b services lead magnet this week
Replace static inquiry friction with a guided interactive flow that improves lead quality before handoff.