Industry solution

Home Renovation: convert more qualified leads

For remodeling, roofing, and solar businesses that need better leads from existing website traffic on service and quote pages.

Industry pain points

  • High lead volume with uneven quality and low quote-to-project conversion.
  • Sales teams spend time sorting low-intent inquiries before finding viable jobs.
  • Visitors hesitate to submit when they cannot estimate price ranges or project fit.

Typical funnel weakness

  • Quote pages rely on generic contact forms that do not capture project scope.
  • No pre-qualification for budget, timeline, or property type.
  • Weak confidence signals before submission, so qualified visitors leave without converting.

Example lead magnet concept

Project Scope and Budget Estimator

An interactive estimator that captures project type, size, urgency, and budget range to provide a realistic estimate band and next steps.

Key inputs to capture

  • Project category
  • Property details
  • Target timeline
  • Budget range

Visitor outcome

Visitors receive a useful estimate range immediately and can request a detailed quote with context already attached.

Business outcome

  • More quote requests from buyers with realistic budgets
  • Faster sales qualification and prioritization
  • Higher close-rate potential from better lead context

Related pages

Launch a home renovation lead magnet this week

Replace static inquiry friction with a guided interactive flow that improves lead quality before handoff.